As consumers embrace socially responsible purchasing choices, corporations seek to accommodate this ethos by attaining Fair Trade certification. This trend is particularly pronounced in the natural products industries where farmers are the producers. Certified Fair Trade business practices offer a framework for corporations and consumers to embrace social responsibility. The Fair Trade framework gives all parties the tools to make sure their decisions have a positive impact. Businesses can conduct their affairs and consumers can spend their money in ways that financially and materially benefit the people who produce the botanical goods they use every day.

Fair Trade certification demonstrates a company’s commitment to social responsibility and adds real value to the products that customers buy. Certification guarantees that money consumers spend will never contribute to the exploitation of workers or the environment. There is also real economic benefit to this seemingly altruistic move. Fair Trade builds stable, sustainable and robust supply chains and production systems. Adherence to the ethic of Fair Trade promotes dignified workplaces and stronger communities. Dignified workplaces and strong communities are essential to building robust and socially sustainable supply chains. Fair Trade compliance is actually able to stabilize—even reduce—costs in the long term. Customers place value on supporting an equitable market place, so they are often willing to pay a higher price for fair trade certified goods in exchange for the assurance that their spending choices comport with their own ethical standards. – read more at: